Here at Influential U, we’ve studied well over two hundred different personality based models and many of them are quite complex, unintuitive, and ultimately not very useful. Today, we’re going to tackle the question of “why study personalities”, and give a brief description of the four “personalities in transaction” that we study here at Influential U. We're biased, but we're confident that after listening to this, you'll agreed that our version is much more valuable.

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