Paul Konrath of Custom Control Sensors (or CCS Dualsnap) shares how they've grown their business after building a lead-generating website. Danny: Hey, so let's jump into today's episode. I have Mr. Paul Konrath here from Custom Control Sensors. He is the VP of marketing and sales. Paul, thank you so much for joining me today at IndustrialSage. Paul: My pleasure. Danny: All right, so you're coming in from LA. We were just talking about this before, beautiful weather, it's perfect, and you're going to Lake Arrowhead this weekend. That sounds awesome, sounds like good times. But for those who aren't familiar with Custom Control Sensors, tell me a little bit about your company, what you guys do, and maybe some of the products that you guys make. Paul: All right, yeah, well Custom Control Sensors was actually founded back in the late '50s. It's a family-owned business. Some of their early products were actually used on the space programs, the Gemini, the Apollo, and Mercury programs, and that got them started into aerospace, and they eventually moved from aerospace into industrial products as well, components for the most part. And the types of products that we make are typically called pressure, sense switches and sensors. They react to fluid pushing against the part of the switch or the sensor and giving out some kind of an electrical output. Danny: Yeah, no, that's awesome. I'm sorry, go ahead. Paul: They're fairly popular. I mean if you look at the average airplane there's probably a hundred or so of these types of components on an aircraft. So you don't necessarily notice them, they're not a consumer item, but they're heavily an industrial and aerospace product. Danny: So are you focused just exclusively on aerospace and aviation, or are there other industries? Paul: No, we're one of the few companies that are more broadly-based, where we have a very sizeable aerospace component of our business, and we basically deal with all the majors, and most aircraft that are flying. We have some military applications as well, both airborne and on the ground. Anywhere you might have fluids and pressure. And then on the industrial side, we tend to use industrial as a broad umbrella, but a lot of oil and gas-type applications, a lot of processing, industrial processing. We have some other things in the energy power, your utility company probably uses some of our products as well. And then everything from Disneyland to Papa Gino's Pizza uses our products. Danny: So I've got a quick question, for those who aren't familiar then with… you mentioned the Gemini project. So in aerospace, for those who aren't familiar with that, what did you guys do? This is a really cool story, I'm an aviation and aerospace geek, so this I think is super cool. Paul: So okay, and that goes back in time in the beginning of the Space Race back in the late '50s and early '60s. One of the first manned rockets that NASA put together was started with Mercury, and then the Gemini program, and eventually the Apollo. And what they did was obviously put a gentleman on the top of a rocket and fired it up into space, and the concern was when the spacecraft was coming back from outer space, or somewhere on the orbit, they had to be concerned about deploying the parachutes. How could you deploy the parachutes? Perhaps this person was injured, or who knows what happens. So they worked on coming up with a way to automatically deploy the parachutes for all of these spacecraft. And one of the ways they found was using a CCS switch that reacted to the atmos...