IndustrialSage Transcript Danny: All right, so let's jump into today's episode. I've got some great guests here. I have Linda Goetze, who is the president and CEO of the Blockchain Chamber of Commerce, and we have Michael Darden here, who is a member of the Blockchain Chamber of Commerce. Thank you so much for joining me today on IndustrialSage. Michael: Thanks for having us. Danny: I'm super excited to get into this topic, 'cause it's going to be a little bit different than what we've maybe talked about in the past, where it's been traditionally a lot of sales and marketing. And as I've alluded, I've talked about this on the show a little before, where we're starting to make a little bit of a transition, a little pivot. We're going to get into some different topics. So, I'm very excited to talk to you guys today about Blockchain. That's super interesting, and it's a topic that you hear a lot about, and there's a lot of misnomers, a lot of misinformation. And I'm hoping, and I know you guys are going to do a great job of just kind of sharing with us and our audience a little bit more, for those who maybe are a little less informed about Blockchain, what it is, what are those opportunities, how can you roll that out in a manufacturing environment, and what that looks like. But before we get into all that, Linda, if you could maybe just tell me a little bit about yourself and the Blockchain Chamber of Commerce. Linda: Absolutely. Danny: That would be awesome. Linda: Yeah. Obviously, the introduction to Blockchain is different for everybody, and mine was buying bitcoin. Danny: Oh, that's exciting. Linda: Yeah, in 2012, when it wasn't convenient to do. Danny: Okay. So no coin base or anything like that? Linda: No, no, no, no, nothing that easy. Not push-button like it is today. Yeah, the process was getting money from the bank, going online and finding out where there were these special ATMs, taking the money from the bank, where they gave you strange looks and put you on a list, (laughs) to the ATM location, where the clerk behind the counter gave you strange looks. Anyway, then you get a little receipt. You go back, you enter it, you get a string of letters and numbers, and you take that home, and you hope when you spin up your own instance of the bitcoin Blockchain, that it says that you have X number of bitcoins in your wallet. Danny: Wow. Linda: So you take real, "real" money, and put it into a string of letters and numbers, and have trust. Danny: And hope that it's there? Michael: That's trust. Danny: Yeah, exactly. Linda: That something good is going to happen here. And I just saw something about it that made me, I mean, I talked to my husband three times before he actually said, "Okay, let's go ahead and do that." And it has been one of the best diversification choices we have made. And I'm not recommending going and taking all your money out of the bank (laughs) and putting it into bitcoin or anything like that. It was a very measured approach that we took, and they've actually shown that between one and, I think it's three to five percent of your investable assets being in bitcoin can actually lower the volatility of your overall portfolio. So, it's pretty interesting to look at that and say, "Hmm." Because everyone hears about bitcoin, "it's so volatile, it's off the charts." Danny: Yeah, exactly, right. Linda: And seeing bitcoin and Blockchain being in the same bucket just makes me kind of cringe, (laughs) because bitcoin is a part of the cryptocurrency sub-vertical that's part of the financial services vertical, which is one of 12 verticals that we have at the...