In this episode, I talk with Andy Lockwood, “unindicted” founder of Lockwood College Prep. We talk about the evolution of his business, his appearances on Neil Cavuto’s show on Fox News and his new certification program.
Featured links:
Lockwood College Prep
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Transcript:
Jason: Why don’t we just start with you telling everybody who you are and then we’ll get into it.
Andy: All right, Andy Lockwood, unindicted college advisor, out of Long Island’s New York. We help kids get into college and families pay wholesale prices for college. Help them figure out what the hell they want to do with the rest of their lives. I started a certification program to train other people how to get in on the college advising business without lying, bribing or Photoshopping included.
Jason: As everyone listening on the other end will soon notice, Andy has a flavor of humor that is really unparalleled across any of my life experiences. If you follow his emails, you’ll see that there is very little that will knock you off. I mean, this is who you are because you get some flak for telling the truth to a lot of people about some other people but you’re pretty firm. You know which way you’re going.
Andy: When you say unparalleled, that could really… It doesn’t mean funny. Unparalleled sense of humor, just noting that for the rest.
Jason: It’s extremely funny. But you know how those people add humor in, they’re trying to be funny but it just doesn’t work. It is so well intertwined in who you are, this is my perception of course, that it totally fits every time you do it and you take people way over the line in terms of business to places where they need to go. So I applaud you.
Andy: I appreciate that. I usually think of myself as… When I’m writing my emails, I’m as prolific as you are, but I do write a lot. I’m usually sitting here in my basement, unlike this podcast, because I was enjoying the green room and the lobster thermidor you were serving but normally I’m sitting daily on my own words and assuming that maybe one or two other people will think it’s funny on my list.
Jason: Do you get ideas on the spot? Or do you come down to the basement with clarity about where you’re going?
Andy: Yeah, I am not that methodical about it. I definitely write down a lot of stuff. I put notes on my phone. I have all these scraps of paper that I put away and find a couple months later. But there’s a lot of stuff that goes on in the news also which is very timely and easy for me to use. Talking about college-related subjects without the scandal stuff.
Jason: You’ve been getting a lot of material handed to you lately.
Andy: Basically yeah. A lot of my colleagues say, “The sky was falling.” I was like, “Are you freaking kidding me? This is like the best thing that could have happened to…”
Jason: Tell people what it means to pay wholesale for college. Just clue people in a little bit on what you do for people.
Andy: We have a few different businesses that are related and one of them is helping people get discounts for college. Whether that’s through the need-based financial aid system which involves doing a lot of financial aid forms and occasionally kind of optimizing where money is saved, moving it from one place to another. But that’s not a big part of the business.