In this episode, Chris expands on his recent article about Apple's threat to destroy open data by creating an "open" on every email, regardless of whether subscribers physical open and view.

Read the article: Apple Blocks Email Open Pixels in iOS 15 – Engagement Will Suffer at Gmail & Yahoo?
Topics In This Episode of Inbox Leader Podcast

* What it would mean to email marketers if Apple destroys open rate measurability
* Is it for real or is Apple just blowing smoke?
* Chris discusses what to do to prepare for the possibility that Apple follows through
* Time sensitive: Actions you must take to get all the data you can in case this happens

Download Inbox Leader Episode 4 "Apple Bomb" Transcript

Extra Credit: Check your email deliverability score!