Imperfect Action

Imperfect Action

109: Michael F. Schein: The Hype Handbook

January 12, 2021

Michael F. Schein, President of MicroFame Media, discusses his new book, “The Hype Handbook”, the end of mega fame and his approach to becoming micro famous, and how you can create interest and excitement in your business or project without lying, cheating, and stealing. He also discusses the myth that working hard is all you need to do to stand out and what you can do to help ensure that your hard work is noticed.
It’s time to play bigger, do better, and move the world. Let’s get started!

Michael F. Schein, Author and President of MicroFame Media

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on January 12, 2021.

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Theme music: Just a Little by award winning indie pop band Shadow of Whales.
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