We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is to determine why they might.

In this episode sales guru, Elaine Atherton, goes through some of the key questions to find this out, as well as providing some vital tips on how to address any problems.

If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram, Twitter and LinkedIn - @go-fishmarketing