One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time.

In this episode the team break down some of the key factors you need to consider to make sure your marketing strategy is targeted at the right people, answers the right questions and attracts the right attention for the right products at the right time.

If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram, Twitter and LinkedIn - @go-fishmarketing