IFT Sci Dish

IFT Sci Dish


Episode 4: Consumers Don’t Want to Change, So Why Are They?

May 12, 2021

With up to 40,000 products in a grocery store, many consumers are on auto–pilot when deciding what products to buy. Most management consultants would say their greatest challenges are the ones that involve change management. When consumers find a set of products and foods they like, they typically don’t want those things to change. Yet we are seeing more change in the space of consumer wants and needs than ever before. This podcast we hear from a food scientist and anthropologist about what the plant–based food industry can learn from Tesla, or about the importance of understanding the ‘Job’ consumers are hiring your product to do.
 
Speaker: Kevin Ryan, CEO & Founder, Malachite Strategy and Research, LLC


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