Listen to this post: You can download the MP3 file, subscribe in iTunes, or listen with Stitcher. Here’s a summary: In any documentation scenario, there are usually at least two competing stories: the company’s story about their product, and the user’s story. The two stories don’t always align. For a product or feature to be successful, the overall story about that product needs to align with the user’s story. These stories aren’t always apparent, and learning to see them constitutes a complex task, since you have to reduce a sea of action and noise down to its essence. The misalignment of these stories often explains why products fail. Continue reading: Articulating the invisible stories that influence product adoption or rejection