Episode 74!

In the world of sales and marketing there are many viewpoints about how to do both successfully. My guest, Mike Savage, believes that there are only three ways to grow your business and have marketing and sales play well together.

Mike works with 6-figure entrepreneurs who are hell-bent on getting to 7-figures without sacrificing their health, their relationships, or their happiness.  One of Mike’s companies amassed more than $250 Million in global sales to the world's leading companies including Walmart, Target, Kohl's, Sam's Club, BJ's, Costco, Dick’s Sporting Goods, TJ Maxx, QVC & Amazon.

Sales and Marketing

There’s sales and then there’s marketing. People often get them confused and disagree about how to align them. Mike explains this with a unique analogy. Sales and marketing are different. Dating is marketing. The guy is the product. He’s marketing himself to the man or woman that he wants to be with during the dating phase of the relationship. When he proposes he’s making the sale.

Your product or service needs to be unique in the marketplace and you have to create ways to introduce your product or service to your ideal client. That’s marketing in the business world. The more you’ve nurtured that client with great strategic marketing, the easier the sale is.

Mike goes on to say that…

There are Three Ways to Grow Your Business

Most people think that if they want to grow their business, they have to get new clients. You shouldn’t start there, especially if you’re an established business.

The first way is to increase the average order. Go to the people that are already buying from you. They are more likely to buy more from you because they know, like and trust you.

In this episode we also discuss:

Ways to successfully nurture relationships with your ideal clients.
The number one goal of strategic marketing.
The other two ways to grow your business.
Examples of how each of the three ways have been used in business and how you can use them in your business.
…and other golden nuggets of advice!

You can get my book “Idea Climbing: How to Create a Support System for Your Next Big Idea” here!

 

 

 

 

About The Guest

 

 

 

 

 

 

 

Mike Savage is a serial entrepreneur, inspirational keynote speaker, entrepreneur coach, angel investor, and CEO of The Savage Secrets, a rapidly growing high-performance organization obsessed with helping entrepreneurs & CEOs build inspiring companies and, simultaneously, live their dream life. Having built several multi-million-dollar companies, from scratch, over the past 30 years, Mike is battle tested from the school of hard knocks and fully understands the emotional & financial roller coaster of building companies.

One of Mike’s companies amassed more than $250 Million in global sales to the world's leading companies including Walmart, Target, Kohl's, Sam's Club, BJ's, Costco, Dick’s Sporting Goods, TJ Maxx, QVC & Amazon. The company started with one product, one idea, A BIG ASS DREAM and ultimately grew into a 50-employee business with $25M in annual sales. Over the years, Mike has traveled the world speaking on mindset and entrepreneur- ship at industry events, annual meetings, and nationally renowned Colleges & Universities. Mike’s trademarked philosophy, The Entrepreneur’s Trilogy™, is based on the belief that building a company should be a passionate, philosophical journey comprised of equal parts HEARTset, MINDset, and SKILLset, and not a life filled with frustration, overwhelm, and isolation.

When Mike is not busy helping CEO’s and entrepreneurs achieve their highest levels of personal and professional performance, he enjoys spending time with his wife Donna working out, mountain biking, kayaking, traveling, or walking around Buffumville Lake in Charlton, MA with their 2 dogs Duncan & Bella. He and Donna also love watching their daughter Bailey & son Brant participate in the...