Idea Climbing® Podcast Episode 39
Your reputation and what people say about you when you’re not around means everything in business. Credibility means everything. My guest in this episode is Mitchell Levy. Mitchell is a TEDx speaker and international bestselling author of over 60 books. We’re discussing how to bring your big idea to life through credibility and how credibility helps with marketing your big idea.

Mitchell interviewed over 500 thought leaders on the topic of credibility. 98% of them couldn’t articulate who their customer was and the pain point that they solved for their customers. The term Mitchell uses for pain point is “CPOP” or “Customer Point Of Pain”. Test this out on yourself. In 10 words or less, without using the words “I” or “we”, describe who your customer is and the CPOP that you solve for them. If it’s 10 words or less, it’s memorable. If it’s memorable, it’s sharable. It should also be something that begs the question “tell me more”.  Mitchell’s is “Humans that want to be seen as credible”. One of his favorite client’s one is “Creating a successful marketing funnel”.

Big Ideas, CPOPS and Credibility

A clear CPOP is helpful when marketing your big idea. When you have a big idea, you should be able answer the questions “What is the audience that you serve?” and “What is the pain point that you’re addressing?” You should be able to articulate your big idea in five words or less. Then it will act as your compass of what activities you engage in and it will let you know what people should be finding you and how they find you. This is important because if you want to execute your big idea the first thing that you need to do is find other people that are interested in your big idea. To attract the right people, you must be deemed as being credible.

Credibility is: The quality in which they KNOW you, the quality in which they LIKE you and the quality in which they trust you. It’s more than just they know of you, it means they actually know you. To achieve this, you have to be of service to others before you ask for something from others.

Listen In!

In this episode we also discuss:

Three target markets for your big idea and how to reach them.
The ONE thing that needs to be in all your messaging.
How credibility ties into your personal branding and marketing outreach.
What NOT to do and be if you want to be perceived as credible.
…and more golden nuggets of advice!

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About The Guest

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. After interviewing 500 thought leaders on credibility, he started Credibility Nation, a credibility movement, delivered aTEDx, wrote a book, created courses, and is working on revising the definition of credibility in the dictionary.

He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends.