As a professional speaker, developing new business can be a challenge sometimes. It’s easy to get stuck. I recently spoke with Lynne Franklin, a 10+ year professional speaking veteran with over three million views of her TEDx talk, about how you can get unstuck, move forward and successfully develop new business.

Getting Unstuck While Developing New Business

When things get tough and you’re developing business fast enough you need to take action, not just think about taking action.

A lot of times changing things is as simple as picking up the phone and calling someone to say “I’m not having a good day; I could use a little inspiration. What have you done that’s worked well or what has helped you turn the corner during tough times?” Hearing their story and sharing yours changes your energy level which is a great start to changing your situation. Changing your energy level makes it easier to pick up the phone and make that next sales call.

Leveraging Networking Events To Build Your Business

Lynne doesn’t go to networking events with the goal of finding new business. The goal that she sets for herself in advance is having three interesting conversations and the contact information of one person that she’d like to meet again. How does this help your sales process? People do business with people that they know, like and trust. Build a relationship FIRST and then ask for business LATER. You'll get a much better response that way.

Listen In!

In this interview Lynne goes into more detail about getting unstuck, building relationships and building your business as a professional speaker.

About The Guest

After a boy threatened to kill her with a machete, Lynne Franklin started learning all she could about persuasion. She’s a neuroscience nerd: translating how the brain works into practical, easy-to-use communication tools. Leaders and teams work with Lynne to advance their careers by building more rapport, creating more trust, and attracting more opportunities. Her TEDx Talk, on how to be a mind reader, went viral with over 3 million views (http://bit.ly/2C9CE3G).
Lynne is a consultant, speaker and trainer, and past president of the National Speakers Association Illinois Chapter. She wrote Getting Others To Do What You Want and is working on her next book—Leaders on Rapport: Secrets to Creating Successful Connections.