Becoming a great podcast guest is a blend of art and science that you can master with the right strategies. My guest Noémi Beres and I discuss some of those strategies.

Noémi is the Co-Owner of the Podcast Connections podcast booking agency. She helps entrepreneurs and business owners enrich their lives through connections, sharing their knowledge, and connecting them to quality podcast shows.

Getting into podcasting was a happy accident for Noémi. She became an entrepreneur in 2007 in the social media marketing and online business travel spaces with her husband. Then the pandemic abruptly halted all travel plans in 2020. Fortunately, they had a mentor that advised them to start a business in the podcasting world because it was booming back in 2020. Noémi hadn’t even listened to podcasts before then. That advice provided them with the pivot that would change the course of their business lives.

Preparing to be a Great Podcast Guest

First, you must do some self-reflection and figure out what your niche for guesting is. That’s the most important step. Ask yourself “What is my business is about and what stories do I want to share?” You also ask, “Who’s attention am I trying to get, who is my ideal listener?” Then, explore different podcasting platforms and find podcasts that align with your message and your target markets. Once you find a few podcasts, create a document with all their contact information. That gives you a “hit list” of industry specific podcasts which means you have the beginning of a marketing plan to kickstart your podcast guesting journey.

Outreach Strategies for Potential Podcast Guests

After you define your podcast target markets it’s time to start your outreach. Each podcaster has their preferred method of reaching them. Some podcasts have a submission form, which is the easiest option. The other way is to find their email address and craft a pitch. Your pitch must stand out because podcasts hosts get a ton of emails. Noémi suggests you listen to a couple of your target’s podcast episodes and tell the host, specifically, what you liked most about the episodes. This lets them know you took the time to “get to know their show”. You could also leave a five-star review for them on a podcast platform and let them know that you did.

Once you get a podcaster’s attention the fun begins!

In this episode we discuss:

• 
  
• What great guests do differently than average or bad guests.
  
• How to prepare for your interviews beforehand.
  
• The best way to answer questions during your interviews.
  
• Common mistakes that many podcast guests make and how to avoid them.
  
• What to do immediately before your interviews.
  
• What podcast hosts can do to help their guests be great guests.
  
• The case for not sending “canned questions” to the podcast hosts.
  
• How long you can expect it to take to become a great podcast guest.
  
• What great podcast guests do after the interview.
  

…and other golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

About the Guest

Noémi Beres helps entrepreneurs and business owners enrich their lives through connections, sharing their knowledge, and connecting them to quality podcast shows. In addition, Noemi is dedicated to helping experts grow their businesses with interviews.

Noémi started working in online marketing in 2007. She has a Master’s Degree in Danish Literature and Language; she is a linguist, content creator, and “master organizer.” She loves making hand-sewn collages on canvas in her free time and playing on her hang and frame drum. She is also a walker.

Connect with Noémi!

Website:

https://www.podcastconnections.co/

LinkedIn:

https://www.linkedin.com/in/noemiberes/

Instagram:

https://www.instagram.com/noemi_beres_/

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