If you want to create a online marketing strategy, you need to successfully combine strategies with tactics. I discuss how to do that with my guest, Erin Marcus. Erin is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they’re proud of.

First Things First

One of the important things to understand as an entrepreneur is your business will never outgrow you. The idea of the inner work never being done is just important to accept. Erin works at the intersection of where what you need to do meets who you need to be to do it. When working on your marketing plans and business plans you need to rearrange what you’re doing to uncover new opportunities. The truth of the matter is that the plan doesn’t matter if you can’t take action based on the plan.

If you can’t do the things that it would take to get things done, then those are the wrong things, and they need to change. As Erin works with her clients who are experiencing amazing growth in their business, and what she sees happen time and time again is instead of looking for what you need to do, and we’re talking about marketing tactics here, you really need to ask yourself “Why that particular tactic?”. Tactics are almost the last things you figure out. It’s strategy first, tactics later every time.

Success Lies with Your Strategies

Many entrepreneurs try to solve business issues with marketing tactics and every business issue needs marketing tactics as part of their strategy. You need to know what you want first. For example, “I want to grow my business” means getting more clients. Then the question becomes “How do I get those clients?” I’ll try XYZ marketing tactic. She calls them one-size-fits-all-soon-to-be-obsolete-insta-tactics. If you ask yourself “Why this tactic?” None of those tactics are wrong or bad, they’re all fantastic; as long as they’re the right ones for you. By answering “Why this tactic?” and aligning them with a strategy, you can decide which ones to engage and which ones to leave behind. That’s where you start.

In this episode we also discuss:

• How your “inner work” helps you decide which strategies and tactics to adopt.
  
• Why the “inner work” is making your decisions from a place of abundance, expansion, and growth.
  
• The structure of making good marketing decisions.
  
• How not to become susceptible to every “guru’s” marketing advice.
  
• How to come from a place of inspiration instead of desperation.
  
• How to find and ask the “right why”.
  
• How to learn about and notice your own “buzzy roller coaster” feelings.
  
• How to pick the right marketing strategies and tactics and say no to the rest.
  
• Why your business must have a strong online presence and how to create one.
  
• How to choose which online platforms to build your business on.
  

…and more golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

About the Guest

Erin Marcus is the founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they’re proud of.

Having made the successful leap from corporate executive to entrepreneur, Erin uses that experience, along with her MBA education and street smart upbringing, to help her clients reach heights they never dreamed possible. And have fun doing it!

Get to know Erin!

https://www.youtube.com/channel/UCLFD-aM6LmA10FQrFC_QchQ

https://conqueryourbusiness.com/

https://www.linkedin.com/in/erinmarcusconqueryourbusiness/