There's an artform to marketing yourself at virtual events. They should be treated with the same professionalism as live events if you want to market yourself successfully. That’s what I discuss in this episode with serial entrepreneur Daniel Ruke, better known as Ruke.

Ruke has been doing 100% virtual networking for six years now. He believes that it’s the quickest and easiest way to build your brand. Unfortunately, most people don’t understand the power of virtual networking and how to successfully engage with people at virtual events.

 

Consider advertising; brands need repetition to get in front of their audiences. Statistics say you need to see a brand eight times before you buy whatever they’re selling. TV commercials, radio commercials and print ads are all doing the same thing. Eventually you investigate the product or service that you’ve seen eight or more times. When you’re networking virtually you get to show up to the same groups multiple times. When you do show up multiple times, you’re getting that repetition that leads to branding and marketing results.

Here's another thing that most people don’t understand: At virtual events people are watching you like a television show. The power of that is you get to control what you people are seeing. That means you have control over your brand image at events.

It’s important to understand that because people get curious. What books is he reading? What’s that in his background? You can show off your brand every time. That’s the greatest branding opportunity that you can do for your business at virtual events. Most people don’t take advantage of that. Personally, I’ve realized that having my book (Idea Climbing: How to Create a Support System for Your Next Big Idea) behind me is product placement while I’m networking. Yet many people don’t think about creating opportunities like that.

In this episode we also discuss:

The most common (and damaging) mistakes people make at virtual networking events and how to avoid them.
Why you have to value yourself before anyone else will value you or your services.
How to create a professional online environment.
How to present yourself and create marketing conversations in breakout rooms.
What a successful "30-second commercial" looks like and how to create yours.
The balance between marketing and sales.
How to create Superfans that will refer you business again and again.

...and more golden nuggets of advice!

You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”

 

 

 

 

About the Guest

 

 

 

 

 

 

RUKE is the founder of multiple companies that brings your intellectual property to life.

They take Brands through the flow of create, monetize, and scale... handling their branding, marketing, and sales.