In this episode we discuss how to track the effectiveness of your advertising.

1:01 - Establish an accountable advertising system

2:38 - Coupons or redemption vouchers

3:37 - Promotional codes

4:18 - Dynamic telephone numbers

5:04 - How did you hear about us?

5:38 - Tracking links and Analytics

10:18 - Tip of the week

Resources - Call Tracking Metrics

10:56 - Done-for-you