As salespeople, closing techniques are your bread and butter. One particular and unique technique to make sure you’re remembered is the pink earmuff technique. Sam Wakefield, in this episode, gives a reality check on what the HVAC industry really is without holding back. Sam emphasizes the importance and impact of paying attention to your customer’s choice of words and their surroundings in building a solid rapport. Learn about the things that you should never do in a sale if you want to come out on top and close that deal as he breaks down some of the biggest mistakes people in the industry do.