There are two things that drive people to buy. There’s the logic side of the brain and the emotional side of the brain. Logic is only the steering wheel, but the emotion is the gas pedal. So what do we do to make people take their foot off of the brake and put their foot on the gas to take action with those buying decisions? How do we increase the urgency of that sale not only in the peak season but in the offseason as well? In this episode, Sam Wakefield shares some strategies on how you can tie in all of the buyer’s emotions and capitalize on that to make those sales in those off times.