Do you find your business shackled to the same sort of non-productive marketing firm every couple of years? Time and time again, we hear stories of heating and cooling professionals regretting their relationships with shady sales-oriented marketers. Despite this, HVAC technicians continue to fall for the same old tricks.

Let’s try to put a stop to that today! Jason and Nolen discuss the story of an HVAC professional who never seems to escape from lousy marketing deals. Listen in for helpful lessons on finding a capable online team!

Key Lessons to Learn for HVAC Professionals

* Marketing teams that hard-sell results tend to provide none. * Accountable pricing and billing make for stronger marketing results.* It’s rarely a good idea to sign on for annual or year plus contracts.

Something’s Shady

We’re back with another “Bob” for this story. Bob finds himself with a very well-to-do HVAC company. However, he’s continually unsatisfied with his marketing firm’s results. As he shops around, he contacts a familiar page 1 company: our team at HVAC Webmasters.

As Nolen answers, he quickly recognizes Bob. He’s already talked with him three times before!

A Familiar HVAC Marketing Ride

It turns out, Bob had called the Webmasters multiple times before, only to turn to a firm with a more flashy sales routine. We’re fine with contractors partnering with other firms, of course. Bob however, was finding himself in the exact same situation: unsatisfied with his current results.

Clearly, his criteria for choosing the right firm to handle his HVAC company marketing clearly wasn’t working. Bob isn’t alone either!

Shady Companies Hide Cost Per Click Markups by Managing Google Ads Billing For You.

How to Spot a Sham

Thankfully, there a plenty of red flags that can help you spot a marketing sham when so many others buy it hook, line, and sinker. Many firms resort to the same old tactics to extract a profit without putting in the effort to grow their clients’ businesses. Here’s a few ways they do it:

Ways to Spot a Shady Marketing Company

* They’re quick to bundle everything together in one package, one price.* They push hard for annual contracts with upfront payments.* The company salesforce is larger than the rest of the business. * All your interactions begin and end with a sales specialist or relationship manager. * You hear buzzwords in every other sentence, and you rarely understand them.* The company guarantees precise levels of traffic or leads.

Look closely at your next marketing company prospect. Examine how they talk, how they price, and how they bundle.

They Speak in Weird Buzzwords

Sales professionals tend to speak in a buzzword-heavy, high-energy routine that’s quick to promise results. You might hear phrases like “social fortress” that sound flashy, but never get fully explained. Most digital marketing salesmen have just enough knowledge to sound like they know what they’re talking about.

The most dependable professionals can easily explain their services, in clear terms.

They Promise Specific Search Numbers

Have you ever spoken with a marketing professional who promised an exact return on your investment? While some marketing fields can use predictive fields to determine an estimated ROI,