Almost every business begins with little to no funds for marketing. As a result, even experienced companies can experience a dry season. However, a few steps could make all the difference in the coming years instead of battening down the hatches and doing nothing.

Today, Jason and Nolen discuss how to start up your HVAC marketing plan even if you don’t have lots of funds. They’ll focus primarily on growing your search presence, which gradually creates a steady influx of HVAC leads for your business. So if you’re operating on a tight budget, be sure to listen in.

HVAC Marketing Tips for Professionals:

* Always begin by setting up your Google My Business account.
* Buy a cheap template site to start developing your online presence.
* Start asking for client reviews, and never stop!
* Register your domain as close to your name as possible. Avoid generics.

Low Budget Marketing

Let’s not waste time. There’s an ideal way to do online search marketing, but sometimes a tight budget prevents people from choosing the best. That’s life. Thankfully, you don’t have to sit on your hands and hope that business will pick up enough to start getting online clients one day!

The following HVAC marketing plan focuses on free and extremely low-cost solutions that will build a foundation for your brand. We need to be extremely clear: you (probably) will not notice tremendous results from the start. However, your business will be in a much better place six months from now if you faithfully follow this process.

Here we go.

Step #1: Get Listed in GMB

Google My Business (GMB) offers free listings to help your business get started in local search. These listings are essential if you want any organic leads. According to a recent publication by Search Engine Journal and extensive research by Merkle, “Organic search produced 23% of all site visits in Q2 2019.” However, without registering your company with GMB, your company is unlikely to earn any leads from Google.

Steps for Registering Your GMB Account

* 1. Go to google.com/business/ and get started.
* 2. Submit your company name, location, and industry information.
* 3. Set your service radius from your business address (or home).
* 4. Submit your contact information.
* 5. Choose a method to confirm your listing with Google, then confirm.

Step #2: Build a Cheap Website

There’s a couple of sweet spots for getting the biggest bang for your marketing budget (or lack thereof) when it comes to website design. On the low end of the spectrum, we’ve found that it’s usually better for startups to begin with a free template design or something dirt cheap. There’s no illusion of fanciness or complicated optimization.

Many HVAC companies start experiencing problems when they move beyond the $100 threshold. Of course, you’d expect somewhat higher results and capabilities from a $300 website, but most companies who offer those design packages use a cheap template anyway. So you might as well save the money and invest it in another part of your business.

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