Of all the Google search trends we observe at HVAC Webmasters, one of the most alarming is seasonal drop offs. Not consumers dropping off of the search engine, but HVAC companies dropping off of the front page. Ranking changes happen, but many heating and cooling professionals inflict this problem on themselves.

“Should I halt my HVAC SEO efforts during the slow seasons?” Today, we’re going to answer this very important question, and why you should almost never abandon search engine optimization altogether. Be sure to listen in if your company ever struggles to earn sustained lead generation.

Key Points to Hold Onto

* Google doesn’t recognize the seasonal shifts for HVAC businesses.* Seasonal PPC campaign changes are okay, but neglecting SEO isn’t.* Continued efforts during slow seasons could net you better rankings!

Fighting the Natural Urge

Google search trends show it and HVAC professionals know it: the heating and cooling industry naturally booms during the hot and cold seasons. That’s why so many businesses strip down to a skeleton crew in the spring and fall. Since business starts to lag during these months, you’d be forgiven for thinking that your online marketing can follow suit.

PPC campaigns and social media work can handle the downtime. Organic SEO is another story! Extended periods of inactivity typically result in serious rank drops. When the slow period ends and the busy season roars back to life, your website will face an uphill battle to recoup the traffic losses.

More Compelling Reasons

When marketing stops, ranking power gradually drops too. Instead of stopping there however, let’s explore some key Google search trends that provide more compelling reasons to continue your organic SEO efforts during the slow seasons.

When the Competition Takes a Break…

The fabled Tortoise and Hare story teaches the dangers of untimely breaks. On the flip side of that story, we learn that when the competition takes some time off, it’s a wonderful opportunity to gain some ground! Google search trends teach us that many HVAC professionals take some time off from marketing during the spring and fall seasons.

That’s the perfect time to rank up in local search!

Continue writing your keyword-rich blog articles. Take some time to update and enhance your service pages for a stronger user experience. Keep collecting reviews! As competition naturally starts to fall in local search rankings and your brand starts to climb, you’ll be in prime position for the next busy season!

HVAC SEO Still Earns Leads

While volume may start to drop as part of the seasonal Google search trends, consumers still need their heating and cooling services! Nowhere is this more true than in Texas and other warm climates, where high temperatures naturally extend far into the fall. Homeowners and businesses continue to experience part failures, even if it’s on a smaller scale.

With fewer competitors actively courting these consumers, that’s more revenue for your business to pursue. These clients contribute to your reviews too, sharpening your image for the upcoming busy months.

Even in the spring and fall, consumers continue to research replacement options for their furnaces and air conditioning units. If you start planting seeds during the off season, there’s a good chance you’ll earn some very valuable replacement leads in the fu...