How I Built This with Guy Raz

How I Built This with Guy Raz


Latest Episodes

Insomnia Cookies: Seth Berkowitz
August 26, 2024

When Seth Berkowitz was in college, he was the cookie guy on campus. Hed grown frustrated that the only food he could get delivered late at night were standards like pizza or Chinese food. He had a sweet tooth, and he craved warm, homemade chocolate chip

Advice Line with Jamie Siminoff of Ring
August 22, 2024

Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals.Today, we meet Vico, an industrial designer in southern California who's launching a crowdfunding camp

Banana Republic: Mel and Patricia Ziegler
August 19, 2024

With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion it into stylish clothes, and sell them in a setting that felt more like a safari than a store. With a ret

Advice Line with Holly Thaggard of Supergoop!
August 15, 2024

Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.Today, we meet Christina, the founder of a Cincinnati cookie business who is tr

Thrive Market: Nick Green
August 12, 2024

In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, its hard to get access to healthy groceries. As a solution, Nick and his co-founders launched an e-commerce mashup of Whole Foods and Costco, where members purchase heal

Advice Line with Jim Koch of Boston Beer Company
August 08, 2024

Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.Today, we meet Kim, whose tropical-inspired apparel company in Florida is venturing into the rum marke

SmartSweets: Tara Bosch
August 05, 2024

Tara Bosch wasnt always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year and moved in to her grandmothers basement. But, with a gummy bear mold from Amazon and a sugar-free candy re

Advice Line with Jeff Raider of Harry's
August 01, 2024

Harrys and Warby Parker co-founder Jeff Raider joins Guy on the Advice Line, where they talk with three founders grappling with strategic decisions.Today we meet Uli, whos trying to balance multiple revenue streams for her Los Angeles-based gelato bus

Specialized Bicycle Components: Mike Sinyard
July 29, 2024

Mike Sinyard helped put mountain biking on the map. In the 1970s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell high-quality bike parts. He eventually decided to make his own models, becoming a pioneer in the indust

BONUS: Brand Building Live at Cannes Lions
July 26, 2024

Guy Raz sits down with marketing expert Jim Stengel to discuss what it takes to successfully market a brand today.