Hot Shots - Firey Little Rants On Marketing
Don't Say It: Profitable, Small-Biz Insight From a Big, International Brand
October 02, 2017
Velcro has created a hilarious and valuable lesson not only in trademark law, but in the value of creating a movement--even a fake one--to build a brand and the tribe.
Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the proc
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