Hot Shots - Firey Little Rants On Marketing
Focus is Profitable--Until You Go "Splat!"
September 18, 2017
Brand focus is a brilliant thing. We argue that it is essential. And, we are huge fans on intense, laser focus--especially when it comes to the restaurant business. Single-item restaurants are fascinating. But there's a Chinese fast-casual chain with...
Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the proc
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