Hot Shots - Firey Little Rants On Marketing
Does Watering Down Your Brand Dilute Your Profitability?
August 28, 2017
Yes, everyone loves to say that "Consistency is the hobgoblin of small minds." But that is flat-out wrong. First of all, the quote is "A foolish consistency is the hobgoblin of small minds." And a purposeful, focused consistency is how runners win...
Big brands and marketing experts make mistakes constantly. Millions are spent on lousy advertising ideas. Experts tell you branding isn’t for you. Hot Shots is here to have a few laughs at their expense, and reveal profitable marketing secrets in the proc
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