"HSMAI Digital Conference recap and red carpet reviews of the Adrian Awards Gala. Plus real sales tools that can be used, Pinterest makes a new tool, and Instagram rolls out a new ad platform tool." Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #144, we are airing Friday, February 24th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at 10:30 am Central US Time. SO let's get started; Co Hosts Edward StOnge Holly Zoba Topics HSMAI Digital Conference Recap â?? Interviews and topics HSMAIâ??s Adrian Gala review â?? Brief overview Social Media Strategy: How Much to Spend and Where http://www.hospitalitynet.org/news/154000320/4081106.html Your Small Hotelâ??s 2017 List Of Revenue Management Essentials http://www.littlehotelier.com/r/revenue-management/strategies/2017-small-hotels-revenue-management-essentials/ Number of sites leisure travelers visit before booking drops by 88% http://hotelmarketing.com/index.php/content/article/number_of_sites_leisure_travelers_visit_before_booking_drops_by_88 What a property needs on its website http://ehotelier.com/insights/2017/02/23/property-needs-website/ Facebook, MLB working on deal to stream one live game per week http://www.cnbc.com/2017/02/21/facebook-mlb-working-on-deal-to-stream-one-live-game-per-week.html South Florida's hotel performance dips in January for second month in row http://www.sun-sentinel.com/business/fl-str-jan-17-hotel-stats-20170221-story.html 5 Travel Startups Rethinking Car Rentals Beyond Sharing https://skift.com/2017/02/13/5-travel-startups-rethinking-car-rentals-beyond-sharing/ Facebookâ??s videos are coming to Apple TV, Amazon Fire TV, and Samsung smart TV http://venturebeat.com/2017/02/14/facebooks-videos-are-coming-to-apple-tv-amazon-fire-tv-and-samsung-smart-tvs/ Hotel Revenue Managers Say They Want a Revolution https://skift.com/2017/02/14/hotel-revenue-managers-cornell-2017-survey Announcing Amazon Chime: Frustration-free online meetings with exceptional audio and video quality https://aws.amazon.com/about-aws/whats-new/2017/02/announcing-amazon-chime-frustration-free-online-meetings-with-exceptional-audio-and-video-quality/ Pinterest's Lens tool lets you take photos of real-world objects and find them on the web http://www.wired.co.uk/article/pinterest-lens-image-recognition-search Instagram lets you post up to 10 photos or videos as 1 swipeable carousel https://techcrunch.com/2017/02/22/instagram-carousels/ We would also like to remind everyone about our content piece called, â??Mondayâ??s Marketing Minuteâ??. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they donâ??t either have the resources available to get an answer or donâ??t trust the source of the possible answer. Now my co-hosts and I as we answer these questions are not trying to dole out free consulting, sometimes for brevity the best we can offer is a direction or a suggested authoritative resource to continue to answer your question with. Itâ??s meant to be help and brief. So I hope you check out the first installment from this past Monday at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute Remember â?? you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can