Hospitality Digital Marketing Podcast

Hospitality Digital Marketing Podcast


EPISODE 143 - Hospitality Digital Marketing Podcast

February 17, 2017

â??Hawaiiâ??s Outrigger Resorts Dan Wacksman share great insights, Google doesnâ??t show the same for local search for hotels in mobile versus universal, and Facebook starts going recommendations" Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #143, we are airing Friday, February 17th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at 10:30 am Central US Time. SO let's get started; CoHosts - Edward StOnge Robert Cole Dan Wacksman question get s asked what is the value of pre arrival â?? great points â?? anything that the front desk is asked to do that can be done by pre arrival it makes it better FEATURE DISPARITY IN GOOGLEâ??S HOTEL SEARCH http://www.koddi.com/feature-disparity-in-googles-hotel-search/ How will Facebookâ??s newest features affect your hotel? http://www.siteminder.com/r/marketing/hotel-social-media/will-facebooks-newest-features-affect-hotel Kayak-Momondo: What to Watch for as the Companies Combine https://skift.com/2017/02/13/kayak-momondo-what-to-watch-for-as-the-companies-combine/ What Marriott Learned From Starwoodâ??s Loyalty and Digital Expertise https://skift.com/2017/02/13/what-marriott-learned-from-starwoods-loyalty-and-digital-expertise/ 5 Travel Startups Rethinking Car Rentals Beyond Sharing https://skift.com/2017/02/13/5-travel-startups-rethinking-car-rentals-beyond-sharing/ Facebookâ??s videos are coming to Apple TV, Amazon Fire TV, and Samsung smart TV http://venturebeat.com/2017/02/14/facebooks-videos-are-coming-to-apple-tv-amazon-fire-tv-and-samsung-smart-tvs/ Hotel Revenue Managers Say They Want a Revolution https://skift.com/2017/02/14/hotel-revenue-managers-cornell-2017-survey Announcing Amazon Chime: Frustration-free online meetings with exceptional audio and video quality https://aws.amazon.com/about-aws/whats-new/2017/02/announcing-amazon-chime-frustration-free-online-meetings-with-exceptional-audio-and-video-quality/ Live Periscope Videos Have Been Added to Twitterâ??s Explore Tab http://www.adweek.com/digital/live-periscope-videos-twitter-explore/ Say Yes to the Pin: Pinterest Users Save 900 Million Wedding-Related Pins Every Year http://www.adweek.com/digital/pinterest-wedding-planning-davids-bridal Word of the day Psychographics (n.) Audience characteristics including personality, values, interests and lifestyle. http://socialcode.com/thought-leadership/dictionary/ We would also like to remind everyone about our newest content piece called, â??Mondayâ??s Marketing Minuteâ??. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they donâ??t either have the resources available to get an answer or donâ??t trust the source of the possible answer. Now my co-hosts and I as we answer these questions are not trying to dole out free consulting, sometimes for brevity the best we can offer is a direction or a suggested authoritative resource to continue to answer your question with. Itâ??s meant to be help and brief. So I hope you check out the first installment from this past Monday at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute Remember â?? you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all