Hospitality Digital Marketing Podcast

Hospitality Digital Marketing Podcast


EPISODE 137 - Hospitality Digital Marketing Podcast

January 06, 2017

"New Year New Challenges" what are the top things to focus on for the start of the year, strategies to outsmart OTA's on MetaSearch, predictions, and prognostications" Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #137, we are airing Friday, January 6th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show â??This Week in Hospitality Digital Marketingâ?? which also airs every Friday at 10:30 am Central US Time. SO let's get started; Co-Hosts Tim Peter Robert Cole Holly Zoba Show Notes Minute 10 â?? Carnivals new RFID armbands use and what scary aspects can it be used for. Minute 21 â?? What defines creepy when it comes to personalization Minute 37 â?? AirB&B in market impact discussion Minute 46 â?? Self driving cars come back into the conversation, will todays kids even own a car in 15 years Minute 55 â?? Meta on Meta Expedia on TripAdvisor and strategies about taking inventory out of OTA offers but keeping it for metasearch Minute 65 â?? Robert reviews the history of OTA contributions Minute 81 â?? Tims predictions for 2017 Minute 89 â?? recap of channel costs and market strategies with Robert Minute 95 â?? Roberts predictions for 2017 Minute 100 â?? Show stats from 2016 recap Minute 104 â?? Lorens predictions for 2017 Minute 114 â?? Show ends Possible topics Carnival Corp.â??s new â??smart shipsâ?? know your name, what you want and where you want it http://www.miamiherald.com/news/business/tourism-cruises/article124368194.html#storylink=cpy The Smart Hotelierâ??s 2017 Top Ten Digital Technology & Marketing Resolutions http://blog.hebsdigital.com/the-smart-hoteliers-2017-top-ten-digital-technology-marketing-resolutions/ Here's What Agency Execs Are Looking for During CES 2017 AI, VR and IoT will be front and center http://www.adweek.com/news/technology/heres-what-agency-execs-are-looking-during-ces-2017-175373 Expedia Finally Joins TripAdvisorâ??s Instant Booking Platform http://marketrealist.com/2016/12/expedia-finally-joins-tripadvisors-instant-booking-platform/ Uber Is Closing In On Volkswagen https://www.statista.com/chart/7424/uber-is-closing-in-on-volkswagen/ 2017 Predictions: Emerging Trends in Hospitality & Technology http://blog.snapshot.travel/2017-predictions-emerging-trends-in-hospitality-technology Pushing the Limits of Advertising With Paid Social, Mobile and Video http://www.adweek.com/socialtimes/max-kalehoff-socialcode-guest-post-paid-social-mobile-video/648923 1) Waldorf-Astoria closing http://www.businessinsider.com/the-waldorf-astoria-is-closing-2017-1 2) FTC doesn't like resort fees https://www.ftc.gov/reports/economic-analysis-hotel-resort-fees 3) US Hotel industry closes the year with a 'meh' We would also like to announce and introduce our newest content piece called, â??Mondayâ??s Marketing Minuteâ??. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they donâ??t either have the resources available to get an answer or donâ??t trust the source of the possible answer. Now my co-hosts and I as we answer these questions are not trying to dole out free consulting, sometimes for brevity the best we can offer is a direction or a suggested authoritative resource to continue to answer your question with. Itâ??s meant to be help and brief. So I hope you check out the first installment from this past Monday at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute Remember â?? you ca