Hospitality Digital Marketing Podcast

Hospitality Digital Marketing Podcast

Show 136 of Tools, News, and Techniques in Digital Marketing for the week of December 30th 2016

January 08, 2017

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #136,  we are airing Friday, December 30th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let's get started;


Edward StOnge

Show notes

Some fun 2016 show stats —

we started talking about direct booking strategies in show 30 and kept it for all but two shows as a repeating topic

We started talking about the Marriott merger before the beginning of 2016 and other than 6 shows it was a topic

None of the tools we have recommended are not still in use

We first started discussing the VR versus Ar topic in episode 25 Feb 10th

We warned about Expedia’ accelerator program in Episode 28

We have discussed social media in every show

We have discussed Facebook or a tool or technique in Facebook all but once in 2016 Google is second by only one show dif

We actually broadcasted on Periscope in show #30 and Meerkat before 2016

We have broadcasted from AUS, CN, CA, UK 17 states, a car, a plane, a boat and a whole lot of hotels rooms and lobbies.

Second Quarter this year was terrible for notes

MetaSearch became a hot topic in the middle of the year, (I wonder why?!?)

We had Seven product guest hosts

Also —

Revenue Managers

Sales Managers

Hospitality Marketers



Digital Marketers



Property level tim members

executive and C  level

for brand and independent properties

Product Developers

Collectively we reviewed over 114 products, tools or services just in 2016

Although I cannot show on all the platforms how many countries we were viewed at the couple that I can give us a count of 27 with Russia being third, (hmmmm)

By the numbers;

We were involved in over 7,000+ tweets / 1250+ Linkedin posts / 1,000+ Facebook posts / Hundreds each of Pinterest, Tumblr, Reddit, G+ (with a community of over 1,700+ members) and have over 6+ days on none repeating content on our own 24 / 7 channel. And a current regular following of OVER 1,000+ per week when combined with our simulcasting on Facebook Live / Periscope (add around 250+) / YouTube Channels and Huzza /Blab (when it was alive) followers.

Add also an average listenership on our weekly podcast, (over over two and half years of this current edition (four years more for the first edition, but not weekly )) of 400+ where we recap the live show within it, on iTunes / Google Play / Sticher / Blubrry / Soundcloud / Talkshoe / Spreakr

All with no advertising dollars spent.

Potential topics

Police ask Alexa: Who dunnit?

Alexa Devices Top Amazon Best-Seller List this Holiday – Millions of Alexa Devices Sold Worldwide

Sales of Amazon Echo family of devices up more than 9x over last year’s holiday season

10 Trends That Defined Digital Marketing in 2016

Why Google shutting down Map Maker should terrify SMBs

IHG investigates possible payment card breach at several U.S. hotels

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called "this week in hospitality digital marketing show". on or simply go to