Hospitality Digital Marketing Podcast

Hospitality Digital Marketing Podcast


Show 136 of Tools, News, and Techniques in Digital Marketing for the week of December 30th 2016

January 08, 2017

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #136,  we are airing Friday, December 30th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let's get started;



Co-Host

Edward StOnge


Show notes


Some fun 2016 show stats —



we started talking about direct booking strategies in show 30 and kept it for all but two shows as a repeating topic


We started talking about the Marriott merger before the beginning of 2016 and other than 6 shows it was a topic


None of the tools we have recommended are not still in use


We first started discussing the VR versus Ar topic in episode 25 Feb 10th


We warned about Expedia’ accelerator program in Episode 28


We have discussed social media in every show


We have discussed Facebook or a tool or technique in Facebook all but once in 2016 Google is second by only one show dif


We actually broadcasted on Periscope in show #30 and Meerkat before 2016


We have broadcasted from AUS, CN, CA, UK 17 states, a car, a plane, a boat and a whole lot of hotels rooms and lobbies.


Second Quarter this year was terrible for notes


MetaSearch became a hot topic in the middle of the year, (I wonder why?!?)


We had Seven product guest hosts

Also —

Revenue Managers

Sales Managers

Hospitality Marketers

Owners

GM’s

Digital Marketers

Consultants

Trainers

Property level tim members

executive and C  level

for brand and independent properties

Product Developers


Collectively we reviewed over 114 products, tools or services just in 2016


Although I cannot show on all the platforms how many countries we were viewed at the couple that I can give us a count of 27 with Russia being third, (hmmmm)


By the numbers;


We were involved in over 7,000+ tweets / 1250+ Linkedin posts / 1,000+ Facebook posts / Hundreds each of Pinterest, Tumblr, Reddit, G+ (with a community of over 1,700+ members) and have over 6+ days on none repeating content on our own 24 / 7 channel. And a current regular following of OVER 1,000+ per week when combined with our simulcasting on Facebook Live / Periscope (add around 250+) / YouTube Channels and Huzza /Blab (when it was alive) followers.


Add also an average listenership on our weekly podcast, (over over two and half years of this current edition (four years more for the first edition, but not weekly )) of 400+ where we recap the live show within it, on iTunes / Google Play / Sticher / Blubrry / Soundcloud / Talkshoe / Spreakr


All with no advertising dollars spent.




Potential topics


Police ask Alexa: Who dunnit?










Alexa Devices Top Amazon Best-Seller List this Holiday – Millions of Alexa Devices Sold Worldwide

Sales of Amazon Echo family of devices up more than 9x over last year’s holiday season






10 Trends That Defined Digital Marketing in 2016










Why Google shutting down Map Maker should terrify SMBs





IHG investigates possible payment card breach at several U.S. hotels







Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called "this week in hospitality digital marketing show". on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/

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