Hospitality Digital Marketing Podcast

Show 130 of Tools, News, and Techniques in Digital Marketing for the week of November 18th 2016

November 25, 2016

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #130, we are airing Friday, November 18th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let's get started;

Show Notes

Co-Hosts

Tim Peter

Robert Cole

Edward StOnge

Minute 5 — ROCET discussion from Phoenix

Minute 12 — Tim discusses the 4 P’s — Product price place promotion or — service, access, value and experience .

Minute 15 — 31 dead air Robert isn’t being heard

Minute 32 — dialog begins about the value of conference meetings in person

Minute 42 — poor marketing strategies

Minute 55 — AirB&B is trying to make transformational travel while hotels are trying to make transactional travel — Chip Conley from AirB&B

Minute 59 — fundamental change is the disconnect of hotel ownership with Brand ownership

Minute 62 — Phocuswright stat from Robert mentioned by Expedia — .5 of 1% is brand based search.

Minute 69 — open discussion about the sat of brand search on OTA’s Ed’s perspective and Tims

Minute 78 — The lack of a gatekeeper of truth in advertising is not the wild west all over again

Minute 85 — Robert joins but cannot be heard

Minute 95 — show ends

Report: Mobile has the largest digital reach in travel industry

http://www.hotelmanagement.net/tech/report-mobile-has-largest-digital-reach-travel-industry?utm_medium=nl&utm_source=internal&mrkid=35099922&mkt_tok=eyJpIjoiWXpObVpqRTRPV014TXpWbSIsInQiOiJIcjVJSWhmcmVJMTVla2FtYmh3WndzeTh0MitsNWVvblZ1SVBkWGJSSUY3KzlyWUhGUmFab010QjdDclhQM1h3OEY1cnlFYTlPemFNZmpBeGhkcVVYbGltUThkKzhud0crYlJ2dW1aNExqMD0ifQ%3D%3D

Want to capture 360 video wherever you go? Wear these sunglasses

Read more: http://www.digitaltrends.com/photography/orbi-prime-camera-sunglasses/#ixzz4QKsjusZd
Follow us: @digitaltrends on Twitter | DigitalTrends on Facebook

Using video to connect with consumers at all stages of the purchase cycle

https://blog.advertising.expedia.com/using-video-to-connect-with-consumers-at-all-stages-of-the-purchase-cycle

What Happens in an Internet Minute in 2016?

http://www.visualcapitalist.com/what-happens-internet-minute-2016/

How to Track Offline Events with Facebook Ads

http://www.jonloomer.com/2016/11/04/offline-events/

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called "this week in hospitality digital marketing show". on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/

Download Episode

Hospitality Digital Marketing Podcast

Hospitality Digital Marketing Podcast

Show 130 of Tools, News, and Techniques in Digital Marketing for the week of November 18th 2016

Report: Mobile has the largest digital reach in travel industry

Using video to connect with consumers at all stages of the purchase cycle

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