Metasearch Revenue strategies Four steps to any Facebook campaign set up â?? - The game plan â?? with the end in mind what am I doing this for and who am I trying to reach - Targeting - segment out who exactly am I trying to reach with variable ad filters and ad types - The Launch - monitor and vary the ad types based on response (both good and bad) to refine the types of ads and audiences that make the best results - Follow - up â?? make surety retarget those that had the most engagement and solicit those that had interest but did not convert Other tools - Pages to watch - like as a brand - custom app icons