The Power of Repetition: How One Call Sparked a Movement for Women in Business

Welcome back, friends. I’m Lisa Resnick, founder of Dandelion-Inc and host of The Seed podcast. If you’ve ever rolled your eyes at advice you’ve heard a hundred times—only to have it hit differently one day—you’re not alone. This blog is your reminder that repetition is your best teacher, and sometimes, the moment that changes everything isn’t when you learn something new, but when you finally act on something familiar.

Repetition Isn’t Lazy—It’s Foundational
Let’s be honest. You’ve probably been to the same types of conferences, read similar business books, and listened to countless podcasts (mine included!). But have you ever noticed that one day—out of nowhere—the same message you’ve heard before finally clicks?

I’ve had that moment. Many times, actually.

In my early real estate days, I attended Tom Ferry events where the music blasted, the notebooks filled up, and most of what was shared? Not new. But those lessons—build your sphere, your calendar is your boss, consistency creates confidence—they hit different depending on the season I was in. Familiar wisdom. New context. Deeper growth.

From Familiar Phrases to Life-Changing Clarity
Later, I found myself in rooms filled with women founders and creators—from The Luminary in NYC to the Female Founder Collective. And again, it wasn’t the new that sparked something in me—it was the realness, the vulnerability, the shared energy.

Then came the phone call that changed everything.

The Call That Sparked Women Rising Founders of Lehner Shope Wealth Group and Dandelion-Inc. Co-Founders of Women Rising.

Amy Shope, a longtime Dandelion-Inc member and brilliant businesswoman, called me one day out of the blue. She said, “Lisa, I’ve been thinking about creating something for women—not just another event, but something deeper. Something grounding. Real. And I want to build it with you.”

And just like that, Women Rising was born.

Not because we had some groundbreaking new idea, but because we finally moved with something we had known for years: women rise stronger together.

You Don’t Need More Info—You Need to Say Yes
Here’s what I want you to take from this: If you’re in a season where nothing feels new, it doesn’t mean you’ve stopped growing. It might mean you’re finally ready to build with what you already know. And that’s powerful.

• Rewatch the webinar.
• Revisit the podcast episode.
• Go to that event—even if you think you’ve heard it all before.

Because repetition is how we strengthen our foundation, align with clarity, and take action from a place of grounded power—not panic.