If you’ve ever found yourself staring blankly at your phone thinking, “Do I really have to post again today?” — you’re not alone.

Hey, it’s Lisa — and I want to talk about something a lot of us feel but rarely say out loud:
Social media burnout is real, and it’s okay if showing up online 24/7 isn’t how you want to grow your business.

We’ve been fed this idea that in order to be successful, we need to post constantly, dance for Reels (no shame if that’s your jam), and build this perfectly curated digital presence. And while consistency can help build trust — you’ve heard me say that more than once — it’s not the only path to growth.

So if you’re exhausted, uninspired, or just straight-up annoyed with the pressure to be online all the time… take a breath. This post is your permission slip to explore something different.