If PR isn’t part of your business strategy yet, it should be.

In this episode of The Seed podcast, I had the absolute pleasure of sitting down with Christina Daves, an award-winning PR expert and entrepreneur, to dive deep into the power of public relations, visibility, and media exposure.

Christina didn’t start out as a PR pro—she built her expertise out of necessity. When she launched a brand-new product in a category that didn’t exist, she had no marketing budget and no idea how to get the word out. But instead of giving up, she taught herself how to pitch the media and landed over 50 media features in her first year, including spots on FOX, The Washington Post, and even the Steve Harvey Show.

Now, she’s sharing her PR strategy secrets with us.

No matter what industry you’re in—whether you run a service-based business, product brand, or nonprofit—visibility matters. Public relations isn’t just about big media outlets; it’s about strategically positioning yourself as an expert, so people recognize and trust your brand.

Key Takeaways from Our Conversation:

✔️ PR is for everyone. Whether you’re a solopreneur or a growing business, PR helps you build credibility and attract opportunities.

✔️ Your pitch is your power. If you’re not capturing attention with your first sentence, your message is getting lost.

✔️ Relationships and persistence are key. Media exposure doesn’t happen overnight. Consistently pitching, following up, and building relationships with journalists is how you get noticed.

Christina shared actionable tips that you can start using right now to land PR opportunities: