Maneuvering the ins and outs of social media can be a complex task but very important for your marketing efforts. Successful businesses today must have a social media presence and a marketing strategy to go with it. It doesn’t matter if you are selling to a local market or you have a nationwide client base. You must be present on social media.

My guest today is Cyndee Harrison, principal of the Pawnbroker Network, a marketing and public relations company that serves all types of businesses. Cyndee outlines where to start your social media presence and what to do once you begin.

We talk about how to get your clients to engage with you on social media and even how to get them to write reviews and contribute stories about their trips. This type of engagement is essential, and Cyndee tells us how to do it.

Even if you have a strong social media presence right now, you can still pick up a few good tips by listening to this podcast. I encourage you to join us.

“We have to make sure that we are communicating the fact that we have the authority and relevance in the subject they are looking for … .”

“If you really want to have a broad range of content get it from the people you engage with.”

“The most overlooked channel for sharing posts is actually Google My Business.”

“You really need a blog site and you need to feed it and water it. … If you are going to all the trouble to generate really engaging social media content then do yourself a favor and put it on your blog.”

The Pawn Broker Network

Special Note: In show #440 we interviewed Dawn Barclay about traveling with special needs children. At the time of the interview, Dawn’s book was not published. But today the book, “Traveling Different: Vacation Strategies for Parents of the Anxious, the Inflexible, and the Neurodiverse Traveling Different: Vacation Strategies for Parents of the Anxious, the Inflexible, and the Neurodiverse,” is now available on Amazon and other major retailers.

429 – How to Unlock Great Content for Your Social Media Marketing

409 – Leveraging Social Media to Fire Up Your Business With Matt Bertram

391 – Boost Your Revenue; Advertise on Social Media

Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.

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