Show Notes:

As the Coronavirus begins to wane and people begin thinking about leisure travel again, we hear the phrase, “pent up demand.” This term has a broad meaning relating to how anxious people are to take those vacations they’ve been waiting to take. But, the phrase “pent up demand” has little meaning unless you can put some data behind it, according to Richard D’Ambrosio, our guest for this show.

Why is this data necessary? For one thing, the data is important because it targets your marketing efforts to the right people. Another reason this data is vital is because it will help you understand how to develop a plan B strategy should we have travel restrictions re-imposed.

Would you please join us by listening to the show as we delve deeper into these topics?

Links to Items We’ve Talked About:

• The Travel Business Master Mind website
• Travel insights from Destination Analysts

Podcasts Related to This Show:

• Show 399 – Sell Yourself First
• Show 378 – The Sales Process – Do You Have One?

The Fine Print: Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.© 2021 All Rights Reserved