Lifestyle Architecture Lab

Lifestyle Architecture Lab


#15 – Venkatraman Pichumani (Founder of YouTooCanRun) – Cultivating uncorrupt behaviour, Providing world-class user experience and Coaching Cardiac patients!

October 29, 2019


Venkatraman Pichumani



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In this episode I’m talking to Venkatraman Pichumani who is founder of YouTooCanRun, a company through which he provides a 360 degree platform to organise sports events starting from the registration process till the event wrap up. YouTooCanRun is leading the charts in the end to end user experience it provides. He is also the Founder of the Zippers Club, which is a very unique club where he coaches people who have or had cardiac conditions, he trains them to run long distances and even Marathons. Venkat himself is a long distance runner despite having a cardiac surgery years back.


In this conversation we talk about his life journey, things and experiences from the 80s and 90s. How he surrendered his CA title after achieving financial freedom and started various ventures and found success in many of his entrepreneurial acts. All of this and much more in this episode.


So without further adieu, please enjoy this conversation with Venkatraman Pichumani.


Links and references from the episode –


Person’s mentioned in this episode –


Apps and services mentioned –


Book(s) mentioned –


Movie(s) Mentioned –


Interesting references –


  • Free Masonary –

  • 3rd Feb 2007 he had his cardiac (open heart) bypass surgery.
  • Canary in the mine
  • Angina – A type of chest pain caused by reduced blood flow to the heart.
  • Zippers Club
  • Different Stages of life as mentioned by Venkat –
    • Balavastha
    • Brahmacharya
    • Grihastha
    • Sannyasa

    ** (Stages of life as per Hinduism)


  • Divergent – tending to be different or develop in different directions.
  • Finished his CA – May 1983 and practiced it till Jun 1994 (11 years)
  • Consortium term lending
  • Public issue (helpful link) – now called IPO (Initial Public Offering)
  • Events which altered his CA life path (not just his but entire country’s) –

  • Venkat became a Ham Radio Operator around 1987-88 – (Helpful link for details about Ham Radio)
  • Computer Languages he learned in 1981 – Basic, Cobol and Fortran
  • Computer Society of India
  • 8 Cables connecting India to the Internet – helpful link
  • Latur Earthquake – (Role of Amature Radio Operators) – BBC coverage (link) on the earthquake
  • Free Masonry – So called secret society

  • What is Pollination?
  • Artificial insemination in animals
  • Intermittent Fasting – A dieting practice done by The Rock and the Wolverine – Hugh Jackman
  • VSNL where Venkat went to get his first email address around 1996. Now VSNL is known as Tata Communications Ltd.
  • Hayes command set – The command set consists of a series of short text strings which can be combined to produce commands for operations such as dialing, hanging up, and changing the parameters of the connection. The vast majority of dial-up modems use the Hayes command set in numerous variations.
  • Tripod.com – Service Venkat used to host his initial websites.
  • Vital Link Outsourcing – Venkat’s first outsourcing company
  • Vistaar – The company that overtook Vital Link.
  • Vipassana Meditation Course at Igadhpuri – Link
  • Venkat is a Race Director as well, so he plans the races and the race routes as well.
  • IronWood Sports Management – Where Venkat teaches Sports Project Management and Quality control for Sports events.
  • Venkat Journals (from almost 25 years) for mental clarity and managing his thoughts with two significant aspects –
    • What he did with his time that day
    • What he did with his money that day

  • Panchang – Hindu Calendar used in India.
  • His early days mentor – Sea Cadet Corps – Commodore (SCC) Rabi Ahuja
  • Venkatraman Pichumani was interviewed for the first time by Yuva Vahini (Voice of Youth) in 1972 when TV had just arrived in the country and Doordarshan was the only channel in BnW.
  • India is world’s diabetic capital.
  • Three rules about entrepreneurship –
    • Weather we see weather it’s good for relationship
    • Weather it’s good for business.
    • Weather it follows the rule of the law.

Quotes from the episode –


  • There is enough money in the world for everyone’s need, but there is not enough money in the world for everyone’s greed.
  • The man who has got everything in life is envious of the man who has got two of everything in life.
  • My sons have rich parents I don’t.
  • Increase the supply and curtail the demand. That’s the simple formula of Financial Freedom.
  • Making good men better. Main motto of Free Masonry.
  • The goal of Free Masons is to Live respected and Die regretted.
  • “With great power comes great responsibility” – Quote from a Spiderman Movie (also known as the Peter Parker principle)
  • Corruption is you willingly lowering your standards.
  • Mindfulness is often confused with Meditation.
  • If you put accountability in your life then your life improves.
  • Start-ups fail more these days because they get too much money too soon.

The ways you can connect with Venkatraman Pichumani –




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