Dr David Ellis is Associate Professor of Information systems at Bath University and a member of that university's Academic Ethics and integrity committee.

The Active Consent Unit has its own section on the NUIG website, and its media page posts inaccurate media coverage of its work without comment. (Update: They appear to have now hidden their media page, but not to worry, I have it archived. Update 2: Since I posted on Twitter that I had the page archived, it seems to have been restored, with some, though not all of the links to false coverage removed.) What appears to be their YouTube account incorrectly claims that the research applies to all students, and posts on their twitter account make the same false claim.

The Active Consent Unit offers on its website 'workshops' targeted at second- and third-level students which address the problems their research purports measure. Dr Caroline West offers similar workshops on her personal website. There is no mention of this conflict of interests in the report they published.