Data 1.0 was about paper. Data 2.0 was digitization. Data 3.0 looks to change the relationship between man and machine. What would you be willing to give to live 5 years longer in good health? How about your facebook account data or your buying history? If not for you, how about for your elderly parent, or sick child. The future is a balance between privacy concerns and better health. Ultimately you may have to give to get.