The Harris Beach Podcast
Don’t Put Borat on Your Billboards
A small cannabis dispensary choose to plaster the fictional character Borat on its billboard resulting in a $9 million lawsuit; but it’s not an isolated incident. In fact, theft of others’ intellectual property is a recurring problem for the cannabis industry. On this episode of The Harris Beach Podcast, Brendan Palfreyman explains how the Borat lawsuit is a bellwether of companies aggressively protecting against theft, infringement and appropriation by cannabis start-ups.