Happy Market Research Podcast

Happy Market Research Podcast


Latest Episodes

Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS
September 26, 2022

My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquar

Ep. 571 – Kate Ioas, Senior Customer Insights at Abercrombie & Fitch, on the 4 Types of Segmentations and When to Use Them
September 19, 2022

My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the e

Ep. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies 
September 08, 2022

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022: Location: Chicago, ILDate: October 6, 2022Tickets: https://events.bizzabo.com/

Ep. 569 – The Art of Research with Susan Fader: When and how to Apply Cognitive Demographics
September 05, 2022

My guest today is Susan Fader, founder of FaderFocus.Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting.

Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room 
August 29, 2022

My guest today is George Carey, Founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and

Ep. 567 – Importance of Capturing the POV of Healthcare Customers with Daniel Fitzgerald, CEO and President of Apollo Intelligence
August 22, 2022

My guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide including physicians, patients, care

Ep. 566 – The Art of Thinking Differently about Business Challenges with Susan Fader: What is Contextual Intelligence
August 18, 2022

My guest today is Susan Fader, founder of FaderFocus.Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing busin

Ep. 565 – HMRP Monday Edition: Intergenerational Views on the Job Market – Part 2
August 15, 2022

Find Jamin Online: Email: jamin@happymr.comLinkedIn:www.linkedin.com/in/jaminbrazilTwitter:www.twitter.com/jaminbrazil Find Us Online: Twitter:www.twitter.com/happymrxpLinkedIn:www.li

Ep. 564 – Transitioning Into a new Career with Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group
August 11, 2022

Today Im joined by Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group. Schlesinger Group is a technology-led data company that delivers a broad range of qualitative an

Ep. 563 – Why you Should use TikTok for Research and how to get Started with Daniel Berkal, SVP of Research at The Palmerston Group
August 08, 2022

Today I’m joined by Daniel Berkal, SVP of Research at The Palmerston Group. Founded in 2008, The Palmerston Group is a qualitative market research agency.  Prior to joining The Palmerston Group,