This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters. This year's theme is empath, d

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has bui

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. Jessica has served as a teacher

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and head

My guest today is Susan Fader, keynote speaker and founder of FaderFocus. Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and s

My guest today is Anne Beall, Founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of todays top brands.

Our guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for

Our guest today is Marbue Brown, founder of The Customer Obsession Advantage and author of the Blueprint for Customer Obsession. Prior to starting his own consulting firm, Marbue has served as

Hi Fam! You are listening to the happy market research podcast. Be warned, today's episode is a bit self serving. In 2019, I co-founded HubUX. A research operation platform for private pane

My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant r