In this episode of H₂TechTalk, we sit down with Nora Han, global product group manager at ABB, fresh from the World Hydrogen North America 2024 conference. Nora shares her thoughts on the contrasting H₂ strategies in North America and Europe. She explains ABB’s role in electrifying the H₂ economy and underscores the critical importance of energy efficiency and safety in green H₂ production. We also dive into the challenges and opportunities in scaling up green H₂ solutions and the essential role of industry collaboration.