In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual “CMO Tenure Study,” about how to reverse the downward trajectory in CMO tenure. According to the latest report, the average CMO tenure was 40 months in 2020, the lowest since 2009, as the pressure mounts on CMOs to demonstrate their value to C-suite and prove that marketing is an asset and not an expense. Is the challenge akin to rolling a peanut up a hill?