In the latest edition of the Champions of Growth Podcast, we explore the customer experience (CX).

For CMOs, the customer experience seems pretty straightforward: Make sure consumers have an easy, “frictionless” time engaging with the brand, from the in-store experience to call centers to return policies. It’s a lot more challenging than it sounds and CMOs continue to struggle with how to calculate CX returns.

How do marketers change the tune — and convince C-level executives there’s real value in delivering a differentiated customer experience?