Champions of Growth Podcast

Champions of Growth Podcast


The Agency Model is Broken. How to Fix It

July 17, 2024

Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, and author of Madison Avenue Makeover: The Transformation of Huge and The Redefinition of the Ad Business, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.