Champions of Growth Podcast

Champions of Growth Podcast


The Performance Marketing Versus Branding Debate Heats Up

May 08, 2024

Lou Aversano, CMO of The Cigna Group, joins host Matthew Schwartz, to discuss the performance marketing versus branded advertising debate heating up throughout B2B precincts, why there’s a growing onus on B2B firms to thread more emotional elements throughout their messaging architecture, and taking a more realistic approach toward breaking down the silos between sales and marketing.