Cultivating a strong personal brand is essential for finance leaders seeking to maximize their impact and fulfilment in the workplace. In this insightful discussion, GrowCFO Mentor Susana Serrano-Davey shares her expertise on how finance professionals can unlock greater confidence and career satisfaction by embracing their authentic selves.

Susana emphasizes that personal branding is not about creating a facade, but rather about uncovering and communicating one’s unique strengths, motivations, and qualities. The key highlights of this session include strategies for self-discovery, effective personal brand communication, and aligning professional choices with one’s true passions and superpowers.

Key topics covered: 

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• The importance of self-reflection to understand your superpowers and what truly inspires you, rather than just chasing prestigious job titles.
  
• Strategies for effectively communicating your personal brand, such as providing specific, substance-backed examples rather than broad statements.
  
• The role of appropriate attire in enhancing your confidence and professional presence.
  
• Balancing your strengths and weaknesses, and acknowledging both to build trust and credibility.
  
• The value of preparation and authenticity when presenting yourself, whether in interviews or other professional settings.
  

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• Susana Serrano-Davey on LinkedIn
  
• Kevin Appleby on LinkedIn
  
• GrowCFO Mentoring
  

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• 0:02:37 – Susana explains the importance of discovering your authentic self and aligning your personal brand with your true motivations and strengths.
  
• 0:07:04 – Discussion on the value of understanding and leveraging your unique strengths and superpowers.
  
• 0:12:55 – Susana shares her personal experience of feeling trapped in a role that didn’t align with her free-spirited nature.
  
• 0:19:07 – Emphasis on effectively communicating your personal brand through specific, evidence-backed examples.
  
• 0:26:49 – The role of appropriate attire in enhancing confidence and professional presence.
  

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