Growability Podcast Episode 61 – What every business or nonprofit leader should know about marketing!

Ever wondered what marketing agencies think about when they design marketing campaigns? This podcast gives insider information that every business or nonprofit leader should understand about marketing!

This episode explains Step 2 in the Growability Business Operating System – Prioritize Customers with 5 tools to help every leader create effective marketing.

The Five Steps to Prioritize Marketing and create effective marketing are as follows:

1. Customer Personas
   
2. Company Story
   
3. Brand and Marketing Posture
   
4. Website & Social Strategy
   
5. B-A-T-C-H Marketing
   

Questions answered:

• How can I better understand my customer needs?
  
• What is marketing?
  
• How do you create marketing that works?
  
• How much should I spend on marketing?
  
• Why is understanding customer mindset so important?
  

The Growability Podcast is designed to equip leaders and entrepreneurs to grow scalable, effective, and generous organizations. Hosted by Bernie Anderson and the founder of Growability Joshua MacLeod.

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